In the CEO Afterlife
DECEMBER 11, 2011
by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. New vacuum-packing technology drove sales and coffee-roasting advancements cut costs by 15%. Campbell’s happens to be profitable but they’ve been trying to fix their weakening soup franchise for the past 15 years. October 2011.
Harvard Business Review
MAY 8, 2017
That vision prompted Danone to divest product lines such as biscuits and beer while broadening its core dairy franchise. ” With the iMac and iBook, Steve Jobs reinvigorated the core Macintosh franchise by injecting a new sense of design and rethinking what computers would be used for in the age of the internet.
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Harvard Business Review
FEBRUARY 18, 2014
The announcement late last week of Comcast’s $45 billion merger with Time Warner Cable set off a predictable frenzy of hyperventilating by much of the technology media and self-appointed consumer advocacy groups. Cable is just a technology, increasingly one of many, for transmitting information, whether video, voice or data.
Harvard Business Review
APRIL 5, 2013
Everyone is familiar with the primary methods Gillette used to grow: It innovated via technology (with the Sensor, Mach 3, and Fusion razors), and in 2001 it formally expanded into the women''s leg shaving market with a new brand called Venus. For decades, the shaving market was men''s facial hair removal.
N2Growth Blog
JUNE 11, 2010
Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time. Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part.
Harvard Business Review
DECEMBER 8, 2011
Business System: Organizational models, software investment, proprietary process, franchise rights. Technology has also changed the picture for many brands in terms of building trust. It's a mistake for us to keep thinking and talking about technology simply as a platform for people to learn or communicate about brands.
Harvard Business Review
AUGUST 19, 2013
IT professionals need to recognize and embrace the Serendipity Economy in order to better understand the impact of technology investments, improve employee engagement and drive business transformation. Technology investments work the same way. Serendipity into Performance. The measure of value requires external validation.
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