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Funders Can Give More than Money

Harvard Business Review

The outlook is only marginally better for endowments , with returns on their invested capital hovering around 5 percent—as they did in 2011. Some seek stricter accounting of ROI based on objectively measurable goals and achievements. percent lower than its value in 2007.

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What I Learned from Leading a Tunisian Ministry During the Arab Spring

Harvard Business Review

After the toppling of Dictator Ben Ali in January 2011, whose stifling reign lasted nearly a quarter century, the country faced a rocky start to a new ruling order. A sense of urgency can help leaders reach goals. It was a hopeful moment across the region and particularly in Tunisia. The situation was dire. So did we succeed?

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The goal of a brand home is to inspire a change in the visitor. Since its refurbishment in 2008, for example, The Heineken Experience in Amsterdam has become one of the city’s top attractions.

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Why Your Customers Hate You and How to Fix It

Skip Prichard

Unfortunately, it didn’t have the market share head start enjoyed by Fitbit (launched Tracker in 2008) and Jawbone (launched UP in 2011). How do they advance the goal? Nike entered the wearable fitness tracker market in 2012 with its FuelBand, supported by a world-class brand, significant advertising, and functional advantages.

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