2011 Govindarajan Review Technology 
CO2
DECEMBER 24, 2010
Business organizations are not built for innovation; they are built for efficiency.&# – Vijay Govindarajan In The Other Side of Innovation the authors demonstrate their absolute knowledge of an area that many organizations need more of, innovation! Technology and its role in travel 2.0 Technology and its role in travel 2.0
Harvard Business Review
DECEMBER 27, 2010
Innovation is more than whiz-bang technology; consider different strategic intents (e.g., Academics like Clayton Christensen and Vijay Govindarajan, leading-edge innovative companies like Procter & Gamble and Cisco Systems, and thoughtful writers like Michael Mauboussin and Bill James. How do you define innovation?
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