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My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. There has to be a break from day-to-day operations in the process. ” Self-assessment is never easy.

Blog 222
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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100
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3 Business Reasons for Employee Engagement Program

Chart Your Course

2) Operating margins increase: According to the Towers Watson 2012 Global Workforce Study, companies with the highest sustainable engagement scores had an average one-year operating margin of 27% (vs. 14% for companies with traditional engagement and 10% for those with low engagement).

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242
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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

by John • August 29, 2011Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. October 8, 2011 at 5:19 am.

Strategy 131
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The Nuts and Bolts of the 1-Page Strategic Plan | In the CEO Afterlife

In the CEO Afterlife

by John • July 17, 2011 • Leadership , Strategy • 2 Comments. This is the break from day-to-day operations; it is the organization’s future. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. July 18, 2011 at 11:32 am.