In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

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In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

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In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. Human Resources.

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In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? September 13, 2011 at 3:27 am. Human Resources.

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Crisis Management Crisis CEO Management 268

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. His Product is entertainment. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. Leadership.

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In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. May 23, 2011 at 4:50 pm.

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Chart Your Course

NOVEMBER 14, 2012

You have to understand your customer so you can provide a product people want. You have to watch your competitors and seek to always adapt to changes in the market, and innovate for solutions. However, have you considered an often untapped source of new productivity and savings : Employee Retention. According to the U.S.

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Chart Your Course

AUGUST 21, 2013

1) Productivity rises: Gallup performed a meta-analysis across 199 studies covering 152 organizations, 44 industries, and 26 countries – which was featured on the Harvard Business Review blog – and found that general productivity was 18% higher at companies where employees were more engaged than not.

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In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

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Leading Blog

JANUARY 5, 2015

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2011, Kodak made the list of Top 10 Fortune 500 Employers With Older Workers, called out for employing a disproportionately high percentage of mature workers.

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In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. October 8, 2011 at 5:19 am.

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In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. When you stop building on strong and vital ideas, and start a routine production line. October 25, 2011 at 8:46 pm. October 26, 2011 at 7:44 am. Human Resources. December 2011.

Advertising 155

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Women on Business

DECEMBER 7, 2010

We’re having a giveaway for a $75 gift certificate to any product (out of the millions of items available) from CSN Stores. 20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and.

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Women on Business

NOVEMBER 23, 2010

We assume that people automatically understand the value of our products and services when we introduce ourselves and hand out our business card. Don’t offer to give away too many free products or services. What product or service positions you best? Marketing – It’s Simple! 4. We give away too much.

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In the CEO Afterlife

JULY 17, 2011

by John • July 17, 2011 • Leadership , Strategy • 2 Comments. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Low-cost producers watch their costs, productivity, sales/profit per employee and overall employment. Leadership.

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Women on Business

JANUARY 17, 2011

They discussed profit and loss margins, product development and the like. 1 Comments 1 Women Entrepreneurs January 18th, 2011 at 5:42 pm Thanks for this post. I know them and I know they were feeling that first blush of intimidation that is often a core pattern in women in business.

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Sales Wolf Blog

JULY 6, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  Included are some great thoughts on how an organization should approach its employees' personal brands and the role they play in the "free agent" employment market. . License. .

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Women on Business

JANUARY 11, 2011

While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. Sinek makes a case that it’s all about the messaging.

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Women on Business

DECEMBER 21, 2010

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. It is a tool that allows you to keep all of your marketing activities organized so you can implement systematically. Has Email Marketing Become Obsolete?

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Sales Wolf Blog

NOVEMBER 5, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  The folks at Monster Thinking are in the trenches of the recruiting and career industry and are highly in tune with what is happening in the employment market. Department of Labor Employment Standards Administration (ESA) - U.S. License.

Human Resources 140

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Sales Wolf Blog

OCTOBER 11, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Department of Labor Employment Standards Administration (ESA) - U.S. Buzzword status aside, the idea of ownership and empowerment is still solid in its foundation and plays an important role in the success of an organization.

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Women on Business

JANUARY 19, 2011

Don’t Forget to Enter to Win Healthy Products from Agro Labs Just a reminder to enter the contest here on Women. Categories : Contests 1 Comments 1 Stacy January 25th, 2011 at 12:26 pm Oh, I would just love, love, love to win! I can surprise my husband with a great show.

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In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Marketers operate in a dynamic world. July 25, 2011 at 6:19 am. July 25, 2011 at 10:56 am.

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Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So I’ve spent some time exploring best practices and considering what we should recommend in this market. By Barbara Weaver Smith I first published this discussion six months ao.

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In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. They aren’t gouging the consumer; they’re simply ensuring their products garner a fair price. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition.

Price 100

Price CEO Brand Discount 100

Women on Business

DECEMBER 13, 2010

Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Sell relationships not just a service or product. Yes, a good product may encourage sporadic customers but a good relationship will establish long-term, loyal customers. Sell what you love.

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Sales Wolf Blog

OCTOBER 25, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  Tom implores you to stop viewing the world and the economy in a state of "nuclear winter" and take action NOW to grab market share from your competitors who are stuck whining and complaining about the economy. License. . 

Blog 133

Blog Talent Management Human Resources Welch 133

Women on Business

JANUARY 3, 2011

And as women, we can learn a great deal about how we behave in the work world; not to imitate our male counterparts, to align with them in positive, productive ways. It is, also a pointer to the masculine in each of us. Perceval is on a journey of exploration, of individuation, to find himself, to grow up.

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Sales Wolf Blog

DECEMBER 3, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! The Conference Board seeks to drive thought leadership and business results by focusing on four key topical categories: 1) corporate leadership 2) economies, markets, and value creation 3) high-performing organizations, and 4) human capital.

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Women on Business

DECEMBER 2, 2010

In the movie, Buddy failed dismally to keep up with the production of Etch-a-Sketch toys against the skill and speed of the other elves in the workshop. Does your brand stand out in a crowd with product or service superiority? How consistent is your product or service, customer experience, internal processes, etc.?

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Women on Business

JANUARY 18, 2011

They certainly would not go out of their way to do business with you or talk about you with others just because of your product or service offering. The question is, what will you do about this in 2011? 2 Maribeth Kuzmeski January 25th, 2011 at 7:09 pm I couldn’t agree more Debra! Why Aren’t People Buying From You?

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In the CEO Afterlife

JANUARY 14, 2012

I could talk about their brands, their global clout, their sales growth or their stock market value. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity. 2011 sales were $82 billion. We have more good P&G people to get the job done.

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Women on Business

DECEMBER 23, 2010

This rule has been in effect in past years and has been resurrected for 2010 and 2011. Also, since the bill was passed so late in the year, taxpayers can make a RMD gift made through January 2011 attributable to the 2010 tax year. She also writes and presents on trusts, estate planning and charitable giving arrangements.

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Sales Wolf Blog

AUGUST 30, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Department of Labor Employment Standards Administration (ESA) - U.S. License. - Benjamin has been having a hard time getting to sleep lately.  Why?  Wally suggests keeping it simple and focusing on the basics.  Why?

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Sales Wolf Blog

JULY 9, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Prahalad, but you'll also get the thoughts and opinions of business professionals from successful start-ups, non-profits, and boutique enterprises that serve very specific niches in their respective markets.

Company 140

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Women on Business

DECEMBER 8, 2010

Brand loyalty is key to cultivating repeat customers who spread positive word of mouth feedback about your product or service. How would his absence affect you or the children? Is there a replacement? This is the same for your brand.

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Brand Press Release Discount Loyalty 237