2011 Human Resources Marketing Resistance 
In the CEO Afterlife
NOVEMBER 20, 2011
by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?
In the CEO Afterlife
APRIL 10, 2011
by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Check their market cap and reputation for innovation. Don’t resist entry-level sales. Less than two years and I was in marketing. Human Resources. December 2011. November 2011. November 2011.
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Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. The Kodak name became synonymous with a resistance to change, but it’s not just innovation the company lacked. Human Resources'
Women on Business
DECEMBER 20, 2010
At first I sulked and resisted; that’s the drama queen in me. For me it was a first grade teacher who challenged me to take an art project some “annoying boy” in my class had scribbled on and find a way to make it work. Yet, my teacher persisted and encouraged me to find a way to make “lemonade out of lemons”.
In the CEO Afterlife
NOVEMBER 4, 2012
As an ex-ad man and a lifelong aficionado of great creative, whether it is art or copy, I could not resist the urge to check it out. Towards the end of 2011, he was diagnosed with inoperable esophageal cancer. To resist the urge to self-censor. I’m glad I did. And research was the new god.
Harvard Business Review
JANUARY 29, 2015
CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. And the market for software talent was hot hot hot. The first step was to hire someone to run it.
Ask Atma
MAY 20, 2012
E.g. take a team of developers to tour an abattoir, take the human resource team to a museum exhibit on ancient Egypt, or take legal on an outing to a flower show. You may find it necessary to bring in professional facilitation if you are running into excessive resistance or acrimony. Rigorously (with honesty and diligence).
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