Chart Your Course

MARCH 4, 2013

When a business shortchanges their labor or quality – its products, services, or level of customer service can suffer. When surveyed customers preferred a quality service or product over faster turnaround time or even a better price. Here are four principles to keep you on track: Hire the right people.

Cost 206

Cost Customer Loyalty Loyalty Training 206

Women on Business

JANUARY 17, 2011

Some of the things you should vary and test are: • Promotion offered • Price • Free offers • Graphics • Free Trial • Color • Font • Mail Format • Length • Day and time of emailing • Subject lines and body copy • Response device (reply to email, visit website, etc.) This, of course, varies according to the product/service offered.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

JANUARY 19, 2011

It costs 5 to 10 times more to attract a new customer than it does to keep an existing one.

Customer Loyalty 171

Customer Loyalty Loyalty Press Release Discount 171

Strategy Driven

OCTOBER 21, 2011

Forced to do more with much less, the small businesses that have managed to survive and even thrive during these tough times have recognized one important factor: You can’t always compete on price, but you can compete on service. You might not always be able to slash your prices lower than those of your competitors.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. But, compared to last November, the share price is up by 30%. But I hate seeing Starbucks surrender ‘brand specificity’ in order to add a bunch of non-coffee products to their roster for the sake of bigness. In the CEO Afterlife.

Ries 122

Ries Brand Hammer Marketing Strategy 122

In the CEO Afterlife

AUGUST 15, 2011

by John • August 15, 2011 • Branding , Marketing • 0 Comments. And in my view, the cosmetics industry has set the brand marketing standard for all the other consumer product and service categories. to imbed in the mind the tangible and emotional values that garner premium prices over the long haul. December 2011.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

JUNE 19, 2011

by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. They know we can well afford their products. June 21, 2011 at 5:57 pm. Human Resources.

Advice 147

Advice Marketing Marketing Strategy Brand 147

Harvard Business Review

OCTOBER 16, 2015

I’ve had the opportunity to participate with many large, self-insured employers in three such marketplace collaboratives: one led by Virginia Mason Medical Center in Seattle in 2005, another led by Intel in Portland, Oregon, in 2009, and the Robert Bree Collaborative , created by the Washington State legislature in 2011. Insight Center.

Health Care 8

Health Care Supply Chain Incentives Quality 8

Harvard Business Review

DECEMBER 9, 2015

An aggressive HMO was aggressively moving into the market, cutting prices offered to employers. PAMF created a similar central improvement office staffed by experts knowledgeable in the principles and tools of the Toyota Production system method. These teams began redesigning the workflow and offices in late 2011.

Health Care 8

Health Care Benchmarking Process Operations 8

Harvard Business Review

SEPTEMBER 27, 2011

Annually, my firm ManpowerGroup conducts a global Talent Shortage Survey [pdf] , and remarkably, from 2010 to 2011, the percentage of employers in the U.S. Workers may be available, in other words, and may have skills, but they're not the ones employers need today or accessible at a price managers' budgets allow them to pay.

Competitive Advantage 11

Competitive Advantage Budgeting Construction Open-book 11

Harvard Business Review

AUGUST 6, 2014

In each iteration, we spent a lot of time thinking about what might make the best use of our existing product. 3721’s core product was essentially an early form of search: a browser download that helped users in China go directly to destination web sites. Only legal, finance, and human resources still reported back to headquarters.

Chief Financial Officer 9

Chief Financial Officer Operations Learning-by-Doing IPO 9

Strategy Driven

MARCH 2, 2012

Distinctions must be drawn into three consulting categories (and percentages of their occurrence in the marketplace): Vendors sell products which were produced by others. Human resources management. Copyright 2007-2011 by StrategyDriven, Inc. Let the buyer beware. Consultants Are Not All Alike. Academic, research.

Consultative 59

Consultative Short-term Budgeting Strategic Planning 59

Harvard Business Review

NOVEMBER 20, 2015

One result is that they keep their cards close to their chests about what they are looking for (at first), while expecting you to reveal everything – your finances, pricing, ownership, human resources, production processes, quality assurance, customer service procedures, KPIs, and existing customers.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8