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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. October 18, 2011 at 5:02 am. October 19, 2011 at 6:50 pm.

Brand 168
Brand CEO Stage-Gate SWOT 168
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Should the Strategic Plan Rest in Peace? | In the CEO Afterlife

In the CEO Afterlife

JUNE 26, 2011

by John • June 27, 2011 • Leadership , Strategy • 4 Comments. The process that started in the 1950’s evolved through various strategic analyses including SWOT (Strengths, Weaknesses, Opportunities, and Threats), Michael Porter’s competitive strategy model, core competencies, strategic intent and business transformation.

Strategic Planning 100
Strategic Planning Planning CEO SWOT 100
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