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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

Achieving coherence requires a sharpness of focus that few companies have mastered. We’ve established a strong correlation between coherence, as we define it, and superior performance over time in a number of industries. Finally, many industries are responding to the pressures of the last few years by differentiating themselves.

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How to Pull Your Company Out of a Tailspin

Harvard Business Review

Since Knudstorp took over, Lego’s revenues have increased by 400%, and its operating profit margin has increased from -21% to 34%. In the photography industry, Leica provides a sharp example of how adding new capabilities can help a company reverse free fall. The results were amazing.

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Subscription Businesses Are Booming. Here’s How to Value Them

Harvard Business Review

subscribers in 2017, and the industry as a whole has been growing at 200% annually since 2011. While the industry is growing rapidly, it is also highly volatile. Business-to-consumer subscription businesses have attracted more than 11 million U.S.

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