2011 Information Management Marketing Technology 
Strategy Driven
JULY 13, 2011
While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out. It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Copyright (c) 2011.
Strategy Driven
NOVEMBER 4, 2010
About the Author Marshall Fisher, co-author of The New Science of Retailing , is the UPS Professor of Operations and Information Management at the University of Pennsylvania’s Wharton School of Business and co-director of the Fishman-Davidson Center for Service and Operations Management.
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