2011 Information Marketing McKinsey 
First Friday Book Synopsis
JUNE 3, 2012
For more than half a century, The McKinsey Quarterly has shaped and informed the top management agenda. According to the Quarterly‘s readers, these are the five best articles published in 2011.
Strategy Driven
JULY 13, 2011
While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out. It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Copyright (c) 2011.
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Harvard Business Review
MARCH 2, 2011
Some tentative conclusions: There is not much of a market for stand-alone strategy studies any more. On the one hand, membership in the top bracket — the lofty heights occupied by the likes of McKinsey & Co. Is the highest of managerial arts — or sciences, if you prefer — dead, as some allege? Monitor & Co.,
Harvard Business Review
MAY 8, 2012
According to the latest McKinsey survey, 35% of respondents in China believe that companies that market products across a range of categories are more trustworthy than those that focus on just one or two segments. However, recent trends could force marketers to rethink that strategy.
Strategy Driven
DECEMBER 8, 2010
Indeed, a 2008 issue of the McKinsey Quarterly noted that women tend to make deeper emotional connections with colleagues and business partners. Barry has published five books on the value of social and information networks. Men are competitive, combative, and individually centered.
Harvard Business Review
OCTOBER 4, 2011
A decade on, in January 2011, The Economist has revised its dark vision, calling Africa's countries " The Lion Kings.". And this is the interesting opportunity that is emerging: By 2020, 128 million households (600 million people) will have reached the consumer class, according to McKinsey's estimates. One such is General Electric.
Harvard Business Review
SEPTEMBER 18, 2012
Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing and thereby becoming the primary shopping destination for a growing number of consumers. Retail has entered the era of Big Data. The biggest retailers are investing accordingly. But it is fast becoming cannon fodder.
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