Remove 2011 Remove Innovation Remove Leadership Remove Time to Market
article thumbnail

096: Bringing the Lean Startup into Your Organization: Leadership in the Age of Uncertainty | with Jeff Dyer

Engaging Leader

Maybe you’ve tried to bring the idea to life, only to have it turn out to be an expensive, time-consuming failure. The new book The Innovator''s Method: Bringing the Lean Start-up into Your Organization, by Nathan Furr and Jeff Dyer, is a leader’s guide to validating new ideas, refining them, and bringing them to market.

article thumbnail

What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates. At the time, BMW had no dedicated, company-spanning unit to leverage the creative power of startups. To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer.

article thumbnail

Building a Software Start-Up Inside GE

Harvard Business Review

How can these companies overcome the inevitable leadership, organizational, and cultural challenges involved? CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011.