In the CEO Afterlife

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Tough-Minded Ways to Innovate | In the CEO Afterlife

In the CEO Afterlife

Tough-Minded Ways to Innovate. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. But after Pearson’s corporate life atop PepsiCo, he became an insightful HBR contributor, particularly with regard to innovation. Innovative companies are led by innovative leaders. In the CEO Afterlife.

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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. Leaders who suffer the tough days of turnarounds and manage to resurrect a business are the ones who think about momentum in strategic terms. December 2011. November 2011. October 2011. August 2011.

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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround. In the CEO Afterlife.

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. December 2011. November 2011. October 2011. September 2011.

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The Entrepreneurial Corporation: Oxymoron? | In the CEO Afterlife

In the CEO Afterlife

by John • April 4, 2011 • Leadership , Strategy • 0 Comments. I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. Innovation and entrepreneurship began a comeback, albeit in measured bites.

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The Essence of Strategy | In the CEO Afterlife

In the CEO Afterlife

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Innovative. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. October 24, 2011 at 12:57 am. October 24, 2011 at 7:28 am.

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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, this slogan was not created by an ad agency but by an Allstate sales manager in 1950. Jack Welch’s replacement wanted ‘Innovation at Work’ — not bad for culture and corporate morale, but in my view, short on consumer relativity.

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