Harvard Business Review

MARCH 15, 2011

Gaming industry leader Harrah's has profiled casino visitors over the past half-decade to separate loyal, repeat visitors (a highly profitable segment) from "professionals" (a group that is hard to please and a revenue drain) so they can properly hand out customized freebies and loyalty perks.

Market Segmentation 14

Market Segmentation Marketing How To Price 14

CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. Strategy : In this chapter they look at the business model environment: context, design drivers, and constraints. They look at 9 Building Blocks that form the business canvas. This final chapter puts it all together.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

APRIL 19, 2011

The first round of presidential polls on April 10, 2011, set the stage for a June runoff between the leftist Ollanta Humala, a former military commander, and right-winger Keiko Fujimori, the daughter of a former Peruvian president who is in jail. The ability to do that, I believe is going to keep Peru's economy on the path to development.

Innovation 14

Innovation Market Segmentation Price Fashion 14

Harvard Business Review

MAY 24, 2012

Social entrepreneurship has evolved a great deal since the late 1980s, when pioneers like City Year 's Alan Khazei and Teach for America 's Wendy Kopp took great risks to prove that innovative organizations could produce transformative social change. The situation is particularly dire at the very early stages.

Entrepreneur 15

Entrepreneur Microfinance Market Segmentation Incubator 15

Harvard Business Review

JUNE 14, 2013

Kirsten Gagnaire is the Global Director of the Mobile Alliance for Maternal Action (MAMA), launched in May 2011 by former Secretary of State Hillary Clinton. And these messages use strong market segmentation. How do women in that market get information? Innovations in Digital and Mobile Marketing An HBR Insight Center.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. They didn't treat the internet seriously, or if they did, they didn't know how to formulate a strategy once they had moved to the net. Four main factors go into developing and positioning an app strategy: Brand.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

NOVEMBER 20, 2015

Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Innovative, proudly geeky Norwegian software company, Trolltech , an open-source pioneer, landed a contract with the mobile division of Sharp, the Japan-based consumer electronics global powerhouse.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8