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Why Dominating Your Category Can Be a Flawed Strategy

Harvard Business Review

” That advice served GE well in shaping its portfolio of businesses and its strategy for many years, but it’s not clear to us that it is as relevant any more. It may, in fact, be a dangerous strategy in today’s business environment. The third problem is that few companies actually have a category strategy.

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Tinkering with Strategy Can Derail Midsize Companies

Harvard Business Review

And they love to pursue them, deadline commitments or old strategies be damned. They forget that the strategy which took them from small to midsize has already proven itself a winner. So they begin tinkering with their core strategy, burning up resources while their companies wander off their tried-and-true growth path.

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Why Target’s Canadian Expansion Failed

Harvard Business Review

While Target did a great job marketing its launch with a multiplatform ad strategy—TV, print, billboards, social media and so on— introducing itself as the new neighbour (notice the localized spelling), its execution was flawed. Crew’s approach when it entered Canada in 2011. encounters and those new to the brand.

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The 2010 Execution Round-Up: Six Companies That Couldn't 'Get It.

Strategy Driven

Closing the Execution Gap : How Great Leaders and Their Companies Get Results by Richard Lepsinger If an organization can’t execute its plans and initiatives, nothing else matters: not the most solid, well thought-out strategy, not the most innovative business model, not even technological breakthroughs that could transform an industry.