2011 Kotter Marketing Team 
Strategy Driven
SEPTEMBER 12, 2011
market) risk obsolescence or irrelevance. Fighter Pilots and Special Operations teams have discovered and used a secret to continuous improvement – a tool every enterprise can benefit from. Keep your company fighter-pilot agile in any turbulent or changing market. Debriefing requires a team leader to lead the debrief.
Harvard Business Review
NOVEMBER 23, 2016
Twenty years ago, John Kotter pegged the failure rate at 70% and the needle hasn’t moved much since. While a desperate need for change and organizational performance improvement may be obvious to the top team, staff can view that premise as fundamentally flawed. Unlocking the power of purpose through teams. Insight Center.
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