In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. November 21, 2011 at 5:08 am. However, it woke up Coke who were forced to look beyond their advertising and instead at their operational strategy. November 21, 2011 at 7:20 am. In the CEO Afterlife.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. December 2011. August 2011.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. But the assessment didn’t end with strategy. However, to Kraft’s credit (and I seldom give Kraft credit), they stuck with the strategy, but changed the slogan to Better Beans, Better Coffee. About John.

Brand 196

Brand CEO Marketing Proposal 196

Eric Jacobson

JUNE 21, 2023

Debbie Laskey: In the CORNER OFFICE section of The New York Times , there was a memorable interview on January 29, 2011, entitled, " Hey, Rock Stars: Take Your Show SomeplaceElse ," conducted by Adam Bryant of Michael Lebowitz, founder and CEO of Big Spaceship, a digital marketing and communications agency. Why or why not?

Brand 65

Brand Leadership Marketing Strategy Media 65

In the CEO Afterlife

DECEMBER 4, 2011

by John • December 4, 2011 • Leadership , Life • 2 Comments. And although pundits continue to encourage entrepreneurial thinking for stagnating mega-businesses, these bureaucracies can’t break from risk-averse management. Their marketing teams research everything to death. December 4, 2011 at 12:54 pm.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. October 9, 2011 at 6:50 am. It’s not just that they are lousy people managers. If they can be labeled in ways other than as sociopaths, e.g., under-skilled, they can be managed. We look at ways to manage around them. August 2011.

CEO 152

CEO Human Resources Brand Middle Management 152

Great Leadership By Dan

SEPTEMBER 17, 2013

I remember him telling me that he considered himself just to be a “professional manager.”. I am not surprised he picked this topic as he is charged in growing Unilever’s businesses in emerging and highly VUCA-prone markets. To download copies of the 2011 Global Leadership Forecast, visit: [link]. He won that year, hands down.

Globalization 221

Globalization Talent Management Benchmarking Participative 221

In the CEO Afterlife

APRIL 4, 2011

by John • April 4, 2011 • Leadership , Strategy • 0 Comments. I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. December 2011. November 2011. October 2011.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

MARCH 27, 2011

. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. I prefer specialist strategies—in other words, doing less, better.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

JULY 10, 2011

by John • July 10, 2011 • Leadership , Strategy • 0 Comments. Nonetheless, here is a company that is not only enjoying a significant return on its invested capital, it is realizing additional benefits from a green strategy. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

Brand 170

Brand CEO Stage-Gate Marketing 170

Women on Business

JANUARY 11, 2011

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

MAY 16, 2011

by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. Excessive layering kills ideas before they get to top management.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. September 24, 2011 at 3:56 pm. In the CEO Afterlife. Main menu Home. Leadership. About John.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. February 9, 2011 at 6:09 pm. About John.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. I’ll take an educated guess and say that P&G and Unilever top management knew absolutely nothing of the conspiracy until the regulators came knocking. April 26, 2011 at 11:20 pm. December 2011. November 2011.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

MARCH 7, 2011

by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. July 25, 2011 at 6:19 am.

CEO 100

CEO Advertising Brand Creativity 100

Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. This little book offers 57 ways to manage your fee structure to your advantage. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune.

Price 133

Price Press Release Discount PR 133

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. October 25, 2011 at 8:46 pm. If only more CEOs, Managers and Employees were this determined to work with integrity in what they do and stuck to these ideals, the world would be a much different place. December 2011.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. GE’s Jack Welch (pictured above) divides his time consulting with companies, travelling, golfing, lecturing at MIT’s Sloan School of Management and donating time and money to business education. December 2011. November 2011.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

AUGUST 23, 2011

by John • August 23, 2011 • Life • 4 Comments. My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist). August 25, 2011 at 7:51 pm. August 25, 2011 at 10:21 pm. December 2011.

Crisis 100

Crisis CEO Brand Apparel 100

Strategy Driven

JANUARY 20, 2011

Using these whitepapers, youll learn how to create a performance measurement system that drives superior performance by aligning managerial decisions and employee actions with your corporate strategy. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Media 57

Media Newsletter Tools Diversity 57

Strategy Driven

MARCH 27, 2011

The 21st-century CMO : How Digital Marketing is Driving Organization Transformation. Learn how to take full ownership of customer experience management. This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. All rights reserved.

Marketing 50

Marketing Organization Resources Marketing Strategy 50

Women on Business

DECEMBER 17, 2010

But Oh My Gosh! there are so many Social Media sites out there…it is quite possible to overload yourself to the point that all you are doing is writing status updates. Maximize Productivity Using Social Media In this day and age, there are so many different.

Media 198

Media Press Release Discount PR 198

Strategy Driven

NOVEMBER 12, 2010

Actually, a Community Marketing strategy helps define the business purpose and elevates the concept. Figure 1: The Community Marketing Strategy The relational diagram involves the entire spectrum of people. Community Marketing is a strategy where you purposefully involve your company in outside activities.

Leadership 50

Leadership Newsletter Learning-by-Doing Critical Success Factor 50

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. ’ What is too often lost is the nuance – human.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Harvard Business Review

DECEMBER 14, 2018

Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth.

Strategy 10

Strategy B2B Insurance Business Model 10

Strategy Driven

APRIL 8, 2011

In his groundbreaking new book, Brand Relevance : Making Competitors Irrelevant, David shows how any company can use the “brand relevance” strategy to achieve long-term, competitive success. Defining and Managing the Category or Subcategory. The brand preference model dictates the objectives and strategy of the firm.

Brand 56

Brand Aaker Six Sigma Short-term 56

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. Instead of focusing on what clients liked about their industry, they chose to plan their strategy around what customers liked the least and improve upon it.

Wilde 62

Wilde Tactics Advertising Brand 62

Strategy Driven

APRIL 17, 2013

However, under-investing in marketing is short-sighted, and this article will explain how “smart marketing” can be a key driver of business growth. Create a Tailor-Made Sales Strategy Using Lessons from the Field! Why is marketing important for your business? There are numerous elements to an effective marketing strategy.

Marketing 50

Marketing Press Release Consultative Brand 50

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The reason: a fundamental flaw in the management process that is supposed to renew brand health. Did you like this?

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. I valued the power of the big idea; big ideas facilitated growth on the brands I managed. October 2, 2011 at 5:54 am.

Media 199

Media Brand Positioning Marketing Strategy 199

Harvard Business Review

NOVEMBER 21, 2011

Retailers face several challenges as they enter the 2011 holiday season. Many retailers are responding with across-the-board price promotion strategies. Is the category a hedge, an investment with a greater benefit payoff or a cost to be managed? This blog post is part of the HBR Online Forum The Future of Retail.

Retail 15

Retail P&L Merchandising Hedge 15

Harvard Business Review

OCTOBER 25, 2013

But marketing plays a broader role in shaping a brand. It does not just manage to get a brand into a customer’s consideration set; it powerfully influences which aspects of that brand the customer notices and experiences. Good marketing helps ensure that brands are meaningful, different, and salient.

Apparel 8

Apparel Brand Sports Advertising 8

Harvard Business Review

JULY 16, 2014

As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. An early mover was Forrester Research, which appointed Steve Peltzman CBTO in 2011. It’s about focus and mental cycles: How much time and energy do you put toward managing in-house technology activities?”.

CIO 11

CIO Information Technology Forrester Technology 11