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A Boomer's Advice to Marketers: Go Ahead, Make My Day | In the.

In the CEO Afterlife

by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Encouraged by parents who suffered the hardships of a world war, we worked hard to do better, to make a success of ourselves. So do pharmaceutical giants Eli Lilly and Pfizer. June 21, 2011 at 5:57 pm. December 2011. November 2011.

Advice 147
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Pfizer’s Straight Talk on Culture

Michael Lee Stallard

Pfizer, the multinational pharmaceutical giant, has become increasingly intentional about shaping its culture. You can see evidence of Pfizer’s commitment in Ian Read’s letter to stakeholders the year after he became CEO: In 2011, we thoroughly explored what our culture is and how it needs to evolve. Pfizer people care.

Ethics 150
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Post Layoff – To Take A Lower Salary or Not

Women on Business

My plan was to make a career transition and I had accepted the fact that I’d probably have to take a short term pay cut from my pharmaceutical sales job to transition into marketing with a higher long term salary potential. marketing manager jobs in NYC). How are you managing/surviving your post layoff new normal?

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Adding Too Much Value

Marshall Goldsmith

A classic problem of smart, successful people is Adding Too Much Value. It is extremely difficult for successful people to listen to other people tell them something that they already know without communicating somehow that (a) they already knew it and (b) they know a better way. I asked my coaching client J.P.

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No Pain, No Gain. Life Lesson on Endurance

QAspire

He was a marketing executive with a large pharmaceutical company when he decided to pursue his calling and start a fitness center. What started as a two member team was now a successful fitness center running round the clock with a number of trained instructors and some very good facilities. He neither had space nor money to start out.

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Why The Best Hospitals Are Managed by Doctors

Harvard Business Review

A study published in 2011 examined CEOs in the top-100 best hospitals in USNWR in three key medical specialties: cancer, digestive disorders, and cardiovascular care. A simple question was asked: are hospitals ranked more highly when they are led by medically trained doctors or non-MD professional managers?

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The Industries Plagued by the Most Uncertainty

Harvard Business Review

Finally, industries in the upper-right quadrant — such as software, pharmaceuticals, and medical equipment — face high uncertainty in both demand and technology. In our new book, The Innovator’s Method , we show how managers can adapt these tools, in an end-to-end process, for managing innovation.