The CEO as Chief Brand Custodian | In the CEO Afterlife
In the CEO Afterlife
OCTOBER 17, 2011
by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. The blemish is the abdication of brand attention by top management. About John.
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