In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. May 23, 2011 at 4:50 pm. Main menu Home.

Brand 196

Brand CEO Marketing Proposal 196

Great Leadership By Dan

SEPTEMBER 17, 2013

Humble to a fault, I would label him as one of the most successful global leaders I have ever met. I am not surprised he picked this topic as he is charged in growing Unilever’s businesses in emerging and highly VUCA-prone markets. To download copies of the 2011 Global Leadership Forecast, visit: [link]. Leaders: [link].

Globalization 221

Globalization Talent Management Benchmarking Participative 221

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. Key to success is the HR executive’s ability to instill trust at all levels. This brings me back to culture and this is why Procter & Gamble and Wal-mart are very good succession planners. Take a look at the perennial success companies.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market. Don’t bet on success. December 2011. November 2011. October 2011. September 2011. September 2011.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. July 25, 2011 at 6:19 am. July 25, 2011 at 10:56 am. July 26, 2011 at 4:34 pm. >I

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. October 8, 2011 at 5:19 am. December 2011.

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Strategy CEO Company Competitive Advantage 131

Women on Business

JANUARY 15, 2011

So I’ve spent some time exploring best practices and considering what we should recommend in this market. If we believe our price is fair, and if we have a market for products and services at our prices, then discounting will only take us into a downward spiral. at www.strategiccoach.com.

Price 133

Price Press Release Discount PR 133

Strategy Driven

JANUARY 20, 2011

Special Edition 54 – An Interview with Gail Martin, author of 30 Days to Social Media Success explores approaches to effective business marketing using social media outlets such as Twitter, LinkedIn, Facebook, and blogging; marketing that drives traffic and ultimately results in increased sales. Click here to cancel reply.

Media 57

Media Newsletter Tools Diversity 57

Women on Business

DECEMBER 17, 2010

Maximize Productivity Using Social Media In this day and age, there are so many different. Nine steps to developing a social media plan Social media is not longer an option for entrepreneurs and.

Media 198

Media Press Release Discount PR 198

Mills Scofield

JANUARY 6, 2013

The innovation initiative was born from our Organizational Growth Team, a cross-functional internal team formed in 2011 to focus on investing in Genecians, evolving our capabilities, and predictably delivering value to clients. Market Analysis and Customers. Marketing Strategy. Sales Strategy. Operational Strategy.

Innovation 130

Innovation Incubator Brand Document 130

Strategy Driven

SEPTEMBER 27, 2013

When we are satisfied with a product or service, we may tell three friends, but when we are dissatisfied, we’re inclined to tell (or Tweet) it to three thousand. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. I was satisfied.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Strategy Driven

NOVEMBER 12, 2010

Actually, a Community Marketing strategy helps define the business purpose and elevates the concept. Figure 1: The Community Marketing Strategy The relational diagram involves the entire spectrum of people. Entrepreneur Alan Burkhard’s highly successful career was built on the foundation of Community Marketing.

Leadership 50

Leadership Newsletter Learning-by-Doing Critical Success Factor 50

Strategy Driven

APRIL 8, 2011

Most marketing strategists perceive themselves to be engaged in a brand preference battle. A consumer decides to buy an established product category or subcategory, such as SUVs. Success today is not about winning the brand preference battle, but about winning the brand relevance war,” asserts David.

Brand 56

Brand Aaker Six Sigma Short-term 56

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. While social media is doing much to change the marketing landscape, it doesn’t mean you have to take an either/or approach between it and more traditional methods.

Wilde 62

Wilde Tactics Advertising Brand 62

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. I remain impressed with the perennial success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks.

Brand 168

Brand CEO Stage-Gate SWOT 168

Strategy Driven

APRIL 17, 2013

There are numerous elements to an effective marketing strategy. Below are seven key success areas to help you begin to think about a marketing plan for your small business: 1. Writing is a key element of marketing. Exposure to influential people in your network who can make your company a success is the goal.

Marketing 50

Marketing Press Release Consultative Brand 50

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Specialists focus on one product, one benefit, and one message. Main menu Home.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

AUGUST 17, 2012

Cipla, an India-based producer of low cost antiretroviral drugs (ARVs) is one of the biggest success stories in the pharma industry. It has doubled its market cap in the five years and sales reached almost $1.5 What's the reason for Cipla's success and should it worry the likes of Merck and Hoffman La Roche?

Company 12

Company Pharmaceuticals Business Model Fixed Costs 12

In the CEO Afterlife

JUNE 19, 2011

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Encouraged by parents who suffered the hardships of a world war, we worked hard to do better, to make a success of ourselves. Aha,” say the savvy marketers.

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Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

AUGUST 15, 2011

Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. Some say beer marketers are savvy. December 2011. August 2011.

Class 122

Class Marketing CEO Advertising 122

Harvard Business Review

NOVEMBER 21, 2011

Retailers face several challenges as they enter the 2011 holiday season. Many retailers are responding with across-the-board price promotion strategies. One such category was over-the-counter family planning products, better known as birth control. This blog post is part of the HBR Online Forum The Future of Retail.

Retail 15

Retail P&L Merchandising Hedge 15

N2Growth Blog

SEPTEMBER 14, 2010

Rebel has more than 25 turnaround engagements under her belt - she knows what it takes to be a successful leader in not just the good times, but in the toughest of times. But then I listened to everyone around me who said I needed a New York agent and publisher to have a successful first book.

Open-book 272

Open-book Greenleaf Blog Marketing 272

Harvard Business Review

NOVEMBER 14, 2013

Why are these global brands using different marketing strategies in the U.S. Why did eBay, so successful in North America, fail miserably in China? However, there is a serious lack of trust in China right now, so to ask buyers to pay first without seeing the product is a hard sell.

Price 9

Price Brand Globalization Cost 9

Harvard Business Review

OCTOBER 20, 2015

The Coca-Cola Company has seen similar success with its World of Coca-Cola in Atlanta. Likewise, the Guinness Storehouse has been a big success for Diageo, and was recently named by World Travel Awards judges as the best tourist attraction in all of Europe , beating out the Eiffel Tower, the Roman Colosseum and Buckingham Palace.

Brand 8

Brand Storytelling Trout Retail 8

Great Leadership By Dan

FEBRUARY 21, 2013

DDI’s own Global Leadership Forecast 2011 reported that only about 38 percent of. successful conversations that are the foundation of leadership. Guest post from DDI's Richard S. Wellins, Ph.D. reprinted with permission from DDI's Directions newsletter): Leadership is a craft. So why do so few see it that. Perhaps this. So, how can we.

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Film Leadership Human Resources COO 280

Harvard Business Review

MAY 4, 2016

” “Craft brand identities that position products and companies to capture #1 category positions. Communicate across logos, taglines, ads, marketing, trademarks, media, trade shows, and conferences.” VP, Marketing, Communication, and Strategy 2011 – present. Overall Strategy and Success.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

JUNE 20, 2014

While marketing budgets have been steadily rising as a percentage of firm budgets since 2011, many CMOs still lack real authority over decisions that most affect the customer, since most are delivered through touch points not owned by marketing. Expand marketing’s influence across the organization.

CEO 9

CEO Marketing Hotels Long-term 9

Strategy Driven

DECEMBER 15, 2010

To learn more about SAS, its products and services, visit www.sas.com. Every performance management paradigm, every mission statement, could point to a different definition of success – and therefore to a different way to “optimally” allocate resources. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW ®.

Resources 50

Resources Process Constraint Objective 50

Harvard Business Review

NOVEMBER 23, 2011

China's consumer goods market expanded rapidly over the past two decades primarily because of the growing number of first-time buyers, who were eager to buy goods and services that were previously unavailable or unaffordable. Some companies, we believe, can continue to grow by nurturing the demand for novel or unfamiliar products.

Productivity 15

Productivity Products McKinsey Survey 15

Strategy Driven

AUGUST 24, 2011

In other words, if you want to increase your revenue, reverse-engineer your successful sales. Another reviewer, the CEO of a software company, said the book is “Definitely NOT ‘yet another marketing strategy book’ to read and then place on the bookshelf, or at the back of the e-reader. .&#

Marketing 50

Marketing Engineering Open-book Content 50

In the CEO Afterlife

MARCH 21, 2011

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. I suspect today’s J&J management learned from their predecessors when saddled with the prevalence of product recalls ranging from pills to hip implants. March 21, 2011 at 4:16 pm. >Hi December 2011. November 2011.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JANUARY 8, 2012

Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. I have purposely ignored a brand’s reputation, its place within the market, even its package design. This name shatters the “product association” rule.

Brand 252

Brand Advertising Constraint Creativity 252

Harvard Business Review

FEBRUARY 14, 2011

Developments in the Middle East — first the removal of long-time Tunisian President Zine el-Abidine Ben Ali in January 2011 and now Hosni Mubarak's stepping down in Egypt — suggest that authoritarian regimes in the region are not immune to "people power."

Strategy 14

Strategy Politics Short-term Long-term 14

In the CEO Afterlife

FEBRUARY 10, 2011

by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. I hope Amanda’s success is a wake-up call to the old school. February 18, 2011 at 8:39 pm. >I February 19, 2011 at 9:11 am. October 14, 2011 at 9:07 am. December 2011. November 2011. October 2011.

Brand 100

Brand CEO Open-book Magazine 100