Strategy Driven

JULY 13, 2011

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining. Copyright (c) 2011.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Harvard Business Review

FEBRUARY 7, 2011

A decade ago, it was thought that the Internet would render buying more rational by dispensing wiith the marketing distractions of traditional stores, facilitating price and product comparisons, and freeing us from time pressure. Norton & Company, 2011). Psychotherapy for your e-tail therapy?

Real Estate 15

Real Estate Norton Comparison Self-aware 15

Harvard Business Review

MARCH 11, 2015

To start, four researchers at the Rotman School of Management, Duke’s Fuqua School of Business, and the National University of Singapore did a study where they found that , when a liquor store changed from face-to-face to self-service, the market share of difficult-to-pronounce items increased 8.4%.

Banking 8

Banking Technology Norton Ryan 8