2011 Marketing Operations Peer Review 
Harvard Business Review
FEBRUARY 7, 2011
For decades multinational corporations have poured hundreds of billions of dollars of foreign investments into emerging markets , sometimes preferring the investment climate of "stable" authoritarian regimes over "messy" democracies. The highest estimate that we could find from recent, peer-reviewed studies was a 1.08
Harvard Business Review
MARCH 12, 2018
” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. But if you go to the marketing department and ask them, they’re usually clueless.” “Take a football player. He will always know how he performs.
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