Leading Blog

JULY 19, 2013

This is a post by Brian Sheehan, author of Loveworks: How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace. You can become a Lovemark. * * * Brian Sheehan, author of Loveworks : How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace , is Associate Professor of Advertising at the S.I.

Loyalty 282

Loyalty Advertising Peer Review Brand 282

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. But if you go to the marketing department and ask them, they’re usually clueless.” “Take a football player. He will always know how he performs.

CEO 8

CEO Company Sports Fashion 8

Harvard Business Review

FEBRUARY 7, 2011

For decades multinational corporations have poured hundreds of billions of dollars of foreign investments into emerging markets , sometimes preferring the investment climate of "stable" authoritarian regimes over "messy" democracies. The highest estimate that we could find from recent, peer-reviewed studies was a 1.08

NPV 12

NPV Short-term Discount Politics 12