Harvard Business Review
AUGUST 9, 2012
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Actually, we already know in great detail what the new model of marketing will look like.
Harvard Business Review
NOVEMBER 1, 2011
Today, the Legatum Institute releases its 2011 Index, and we were eager to know what might have changed. Very few countries see declines in their overall score but Italy is one of them, with a drop in its performance on the Governance and Social Capital sub-indices. What do you most wish you could measure better than you can?
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