First Friday Book Synopsis
AUGUST 19, 2011
Stelzner John Wiley & Sons (2011) If your product, service, project, or business were a rocket…. Unlike Michael Stelzner’s previous book, Writing White Papers, this one has a much wider focus as he explains • Why most marketing initiatives fail [.]. Where to begin?
Strategy Driven
APRIL 17, 2013
You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.
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Great Leadership By Dan
JANUARY 17, 2013
You employ engineers, plant managers, economists, IT managers and marketing directors from all over the world. A 2011 white paper jointly published by the GlobalEnglish Corporation and Human Capital Institute reported that 70% of global employees are non-native speakers – and only 7% think they speak English well enough to do their jobs.
Sales Wolf Blog
MAY 21, 2010
. You will find their research in a variety of formats like case studies, surveys, white papers, newsletter articles, and editorial-like letters from Buck team members on select issues.
Strategy Driven
SEPTEMBER 18, 2011
This white paper highlights market trends that point toward more pervasive use of BI solutions. The recommendations presented are based on ongoing IDC coverage of the BI and analytics solutions market. Copyright 2007-2011 by StrategyDriven, Inc. Consider leaving a comment! All rights reserved.
Sales Wolf Blog
DECEMBER 3, 2010
The Conference Board seeks to drive thought leadership and business results by focusing on four key topical categories: 1) corporate leadership 2) economies, markets, and value creation 3) high-performing organizations, and 4) human capital. .
Strategy Driven
MAY 2, 2012
It is predicated on white papers and dialogue. What is a white paper?” A white paper is a three- to five-page paper that addresses the critical issue. The paper should deal directly with the issues. Alona has been with CMI since February 2011. Listening and understanding are critical.
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