The Peanut Butter and Jelly Approach to Growth
Harvard Business Review
SEPTEMBER 19, 2011
For 2011, it all added up to $4.8 In 2001, Smucker's acquired Jif and Crisco from P&G, which no longer saw them as a strategic fit. This strategy reflects the " create, operate, trade " principle of Richard Foster, the former McKinsey executive who (full disclosure) is now lead board member at Innosight. billion in sales.
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