How This Lingerie Store Boosted its Bottom Line, Despite the Downturn
Harvard Business Review
OCTOBER 3, 2012
What is even more unbelievable is that Journelle opened its doors in 2007 — when bankruptcy for small businesses skyrocketed. The results are staggering: same-store sales are up 55% from the first half of 2011 to the same period in 2012. Who knew that shopping for underwear was an experience worth perfecting?
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