How This Lingerie Store Boosted its Bottom Line, Despite the Downturn
Harvard Business Review
OCTOBER 3, 2012
Determined not to lose her as a customer, and undeterred by the complication that the store did not stock the item that worked best for her shape, the Journelle sales team resorted to online shopping to find the ideal fit. The results are staggering: same-store sales are up 55% from the first half of 2011 to the same period in 2012.
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