In the CEO Afterlife

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My Best Blogs of 2011

In the CEO Afterlife

My fascination isn’t my productivity; rather, it is the source of the idea. So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. There has to be a break from day-to-day operations in the process. ” Self-assessment is never easy.

Blog 222
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The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

by John • April 18, 2011 • Branding , Marketing • 0 Comments. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). December 2011. November 2011. October 2011. September 2011. August 2011.

CEO 204
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The Nuts and Bolts of the 1-Page Strategic Plan | In the CEO Afterlife

In the CEO Afterlife

by John • July 17, 2011 • Leadership , Strategy • 2 Comments. The senior folks charged with crafting the plan must enter the process with a mindset that is analytical, intuitive and creative. Low-cost producers watch their costs, productivity, sales/profit per employee and overall employment. December 2011.

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. February 9, 2011 at 6:09 pm. December 2011.

Magazine 100
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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. Today’s economy screams for change in the process of branding. About John.

Brand 168
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Why Mission Statements Suck | In the CEO Afterlife

In the CEO Afterlife

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. Our mission is to operate the best specialty retail business in America, regardless of the product we sell. June 22, 2011 at 2:28 am. December 2011. November 2011. October 2011. September 2011. August 2011.

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Towards the end of 2011, he was diagnosed with inoperable esophageal cancer. On a productive day, aside from the mountain of dead trees (recycling hadn’t been invented in 1982), stacked polystyrene coffee cups and an overflowing ash-tray, there would also be a satisfying thick sheaf of “concepts.” We were just shifting product.