In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). December 2011. November 2011. October 2011. September 2011. August 2011.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? September 13, 2011 at 3:27 am. September 13, 2011 at 10:30 pm.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. December 2011. November 2011. October 2011. September 2011.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. December 2011. November 2011. October 2011. September 2011.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JULY 17, 2011

by John • July 17, 2011 • Leadership , Strategy • 2 Comments. Low-cost producers watch their costs, productivity, sales/profit per employee and overall employment. Some firms track new product launches, some measure employee engagement. July 18, 2011 at 11:32 am. July 25, 2011 at 3:35 pm. April 2011.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

FEBRUARY 5, 2011

by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. February 9, 2011 at 6:09 pm. December 2011.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. September 24, 2011 at 3:56 pm. Product design is important. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. Main menu Home.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. July 25, 2011 at 6:19 am. July 25, 2011 at 10:56 am. July 26, 2011 at 4:34 pm. >I August 2011.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. When you stop building on strong and vital ideas, and start a routine production line. October 25, 2011 at 8:46 pm. October 26, 2011 at 7:44 am. December 2011. November 2011. October 2011. September 2011.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. October 8, 2011 at 5:19 am. October 15, 2011 at 8:39 am. December 2011.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. They aren’t gouging the consumer; they’re simply ensuring their products garner a fair price. April 26, 2011 at 11:20 pm. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JANUARY 14, 2012

P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity. 2011 sales were $82 billion. There is a dedication to integrity in every area of the business. And if anyone should make progress at the expense of others, it isn’t for long.

Proposal 260

Proposal Advertising Brand Marketing 260

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. October 18, 2011 at 5:02 am. October 19, 2011 at 6:50 pm. April 2011.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. But I hate seeing Starbucks surrender ‘brand specificity’ in order to add a bunch of non-coffee products to their roster for the sake of bigness. Specialists focus on one product, one benefit, and one message. Main menu Home.

Ries 122

Ries Brand Hammer Marketing Strategy 122

In the CEO Afterlife

JUNE 13, 2011

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. Our mission is to operate the best specialty retail business in America, regardless of the product we sell. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers.”

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

AUGUST 15, 2011

by John • August 15, 2011 • Branding , Marketing • 0 Comments. And in my view, the cosmetics industry has set the brand marketing standard for all the other consumer product and service categories. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

JUNE 19, 2011

by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. They know we can well afford their products. June 21, 2011 at 5:57 pm. December 2011.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

NOVEMBER 4, 2012

Towards the end of 2011, he was diagnosed with inoperable esophageal cancer. On a productive day, aside from the mountain of dead trees (recycling hadn’t been invented in 1982), stacked polystyrene coffee cups and an overflowing ash-tray, there would also be a satisfying thick sheaf of “concepts.” We were just shifting product.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

MARCH 21, 2011

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. I suspect today’s J&J management learned from their predecessors when saddled with the prevalence of product recalls ranging from pills to hip implants. March 21, 2011 at 4:16 pm. >Hi December 2011. November 2011.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JANUARY 8, 2012

Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. For the most part, the common thread connecting my choices is product association, imagery, character (personality) and differentiation conveyed by the name.

Brand 252

Brand Advertising Constraint Creativity 252

In the CEO Afterlife

FEBRUARY 10, 2011

by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. February 18, 2011 at 8:39 pm. >I February 19, 2011 at 9:11 am. As a writer with a corporate sales background, the best advice I can offer is cold call, market and sell your work the same as you would any product. December 2011.

Brand 100

Brand CEO Open-book Magazine 100