Harvard Business Review

APRIL 9, 2012

One of Blank's disciples, Eric Ries , turned his wildly popular Startup Lessons Learned blog into The Lean Startup , one of 2011's best business books. One area that deserves particular attention is the notion of the minimal viable product (MVP). A company might introduce a product in the marketplace. Act on the learning.

Productivity 14

Productivity Products Ries Mintzberg 14

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Specialists focus on one product, one benefit, and one message. June 14, 2011 at 7:15 pm.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

MARCH 23, 2012

I didn't create any kind of ranking algorithm while making my choices, but did consider three basic criteria: Do the individual's ideas bring clarity to the quest of improving the predictability and productivity of innovation? His 2011 book, The Lean Startup , is a must read. To what degree has the person's work affected me personally?

Innovation 15

Innovation Ries Mauborgne Open-book 15