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The Mainstreaming of Augmented Reality: A Brief History

Harvard Business Review

The launch of Pokémon Go this summer was a huge success—both for the gaming industry and for Augmented Reality (AR). But it is just as important to ask: What has contributed to AR’s increasing success? Much more successful apps are those that can offer a more seamless experience.

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3 Mistakes in U.S. Health Care That Emerging Economies Can’t Afford to Repeat

Harvard Business Review

For example, shipments of medical, scientific, and hospital equipment to China have risen 69% percent since 2011. Comparing the five years between 2012 and 2016 to the period between 2007 and 2011, U.S. Over the same period, pharmaceutical exports have doubled. exports to Saudi Arabia of hospital equipment alone increased 54%.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The Coca-Cola Company has seen similar success with its World of Coca-Cola in Atlanta. In 2014, more than 740,000 visitors toured the historic brewery. The principles of destination storytelling.

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The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

More recently, the BP-sponsored Gulf Coast tourism TV campaign has implied that everything is back to normal. Gulf of Mexico response” has 16 posts since the beginning of 2011; the six most recent are all about legal rulings or settlements or culpability. No doubt, substantial reparative progress has been made.

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Why Your Customers Hate You and How to Fix It

Skip Prichard

Unfortunately, it didn’t have the market share head start enjoyed by Fitbit (launched Tracker in 2008) and Jawbone (launched UP in 2011). You’d typically share information, decision-making, and the rewards of your joint success with a partner. If you do, you’ll have an excellent chance for success. And nobody wants that.

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