Harvard Business Review

OCTOBER 26, 2012

According to a 2012 survey by Jobsite, 54% of recruiters use Twitter, 66% Facebook, and a whopping 97% LinkedIn, as recruitment tools. If you've ever shopped for a pair of shoes on Zappos and then seen those same shoes advertised to you the next time you visit Facebook, this has already happened to you.

Reputation 10

Reputation Hotels Media Advertising 10

Strategy Driven

AUGUST 3, 2012

There is a sense that company operations are out of control. Branch 5: Sales strategy, sales training, marketing strategy, customer service, advertising, direct marketing, public relations, special events, video production, promotional specialties, graphic design-production and website design-production. External-Marketplace.

Review 57

Review Company Strategic Planning Industry 57

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Advertising fulfills many essential niche needs. Business-to-business publication advertising. My analysis: Beware of that phrase in advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JUNE 13, 2012

Greg Koch tells the story of how plant managers around the world have absorbed their connection to the communities in which they do business, and work hard to earn the "social license" to operate. Natura Cosmeticos , the $3 billion Brazilian cosmetics company, was founded on the idea of "well-being" for all.

Organization 13

Organization Cooper McKinsey Long-term 13