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5 Pitfalls of Marketing Waterfalls

Strategy Driven

The waterfall methodology was a classic approach used for software development. Take note that 72% of B2B marketers have no or very little processes for lead funnel optimization, according to the 2012 Marketing Sherpa B2B Benchmark Study. Jeff has been dedicated to the advertising and marketing community for over twenty years.

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Can Your Mobile Customers Afford to Watch Your Ads?

Harvard Business Review

Today, low-end Android smartphones retail for around $30 in many parts of the developing world, making them widely affordable to many consumer segments. It’s the operating system, applications, and, of course, the access to data. For brands, advertising to the data-constrained presents both creative and distribution challenges.

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Jeff Bezos Brings His Low-Margin Ways to Newspapers

Harvard Business Review

Yes, his site was definitely taking classified advertising away from papers, he would say. In 2012, the Pew Charitable Trusts said in its latest State of the News Media report, "the operating margin for Gannett was 9.9%, New York Times 5.4%, McClatchy 15.1%, E.W. The Washington Post operated at a 9.2% Scripps 6.9%

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Companies Should Understand Where Cybercrime Thrives

Harvard Business Review

billion has been hacked from the Boleto Bancário, a payment method managed by the Brazilian Federation of Banks, since 2012. They tend to operate in disciplined networks on a larger, international scale. They might even consider hiring and training social scientists to help them develop behavioral insights.

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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

For developers, that may be Stack Overflow, a question-and-answer site specifically for programmers. ” The company was already developing content, targeted specifically at recruits, that demonstrated its “culture and the type of company we want to be in 1, 5, and 10 years.” So venture out. physicians are members of.

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Ad Blockers and the Next Chapter of the Internet

Harvard Business Review

Yet ad blockers have been around almost as long as online advertising — certainly as long as we’ve had browser add-ons and extensions. But that’s what you get when you visit most advertising-supported commercial websites, whether you want it or not. Google followed in 2012. Insight Center. In a word, tracking.

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The AT&T Ruling Shows That U.S. Regulators Don?t Understand Media?s Present ? or Future

Harvard Business Review

. “If there ever were an antitrust case where the parties had a dramatically different assessment of the current state of the relevant market and a fundamentally different vision of its future development,” Judge Leon began his decision, “this is the one.” million viewers since 2012.

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