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In Product Development, Let Your Customers Define Perfection

Harvard Business Review

In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. The second company is Fiat Chrysler, which introduced the Dodge Dart compact in 2012 with great fanfare, and even greater expectations. In the U.S.,

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What Big Consumer Brands Can Do to Compete in a Digital Economy

Harvard Business Review

In dollar terms, small players—defined as those with sales less than $1 billion—grabbed approximately $15 billion in sales from their larger peers between 2012 and 2017. That’s why P&G has been restructuring for 20 years “ without much to show for it ,” according to one former finance manager.

Brand 9
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The Real Reasons Companies Are So Focused on the Short Term

Harvard Business Review

Quarterly profits have only increased 5% since 2012 , but investors’ valuations of those profits (as measured by earnings per share) has increased 59% over the same period. In contrast, companies with a long-term orientation are rewarded with a lower cost of capital, which allows them to afford more innovation—a virtuous cycle.