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Rethink the Value of Each Customer for Efficient Growth

Women on Business

Without understanding CLV or analyzing the ROI of customer acquisition, you’re essentially operating in a marketing vacuum. According to BrightLocal’s Local Consumer Review Survey (2012), 72% of consumers trust online reviews just as much as personal recommendations. This leaves your probability of success up to chance.

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Is Programmatic Advertising the Future of Marketing?

Harvard Business Review

” Who knew that it was the dawn of a new era not just for advertising, but for all of marketing? The result is a new era of marketing accountability, in which advertising “budgets” will have turned into marketing “investments.” The shift to advertising automation is quickly becoming an imperative.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. Jeff has been dedicated to the advertising and marketing community for over twenty years. Here are a few of my thoughts!

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Why Your Customers Hate You and How to Fix It

Skip Prichard

But Nincompoopery is something different: it’s the corporate stupidity that drives customers crazy, and keeps everyone—customers, employees, managers and business owners—from getting what they want. And that’s only scratching the surface of everything we’re trying to manage in this brave new world.

How To 76
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The Big Picture of Business: Institutional Reviews Help Public Companies to Learn from the Downturn and Move Forward

Strategy Driven

This review is the basis for most elements that will appear in a strategic plan, including the organization’s strengths, weaknesses, opportunities, threats, actions, challenges, teamwork, change management, commitment, future trends and external forces. Management is concerned that resources are not concentrated on important things.

Review 57
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How Google Has Changed Management, 10 Years After its IPO

Harvard Business Review

It has also helped shape the practice of management. Staying true to its roots as an engineering-centric company, Google has stood out both for its early skepticism of the value of managers as well as for its novel, often quantitative approaches to management decisions. How Google manages.

IPO 14
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2012: The First Big Data Election

Harvard Business Review

We are going to measure every single thing in this campaign," campaign manager Jim Messina told Time. Messina was also given good resources to work with: according to the article, he hired an analytics department five times bigger than the 2008 operation. Quite the contrast to the rushed approach taken by the Romney campaign.