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Is Programmatic Advertising the Future of Marketing?

Harvard Business Review

” Who knew that it was the dawn of a new era not just for advertising, but for all of marketing? In the ensuing years, the technology ecosystem enabling the new ad medium would steadily unfold, while digital devices proliferated and network connectivity became ubiquitous. How did we get here? Insight Center.

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Can Your Mobile Customers Afford to Watch Your Ads?

Harvard Business Review

As mobile devices and borderless technology networks like Facebook, Google, and Tencent increasingly connect billions of people around the world, everything about the pace, profile, and application of modern media is changing. It’s the operating system, applications, and, of course, the access to data.

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For Some Platforms, Network Effects Are No Match for Local Know-How

Harvard Business Review

On March 25 mighty Uber bowed out of Southeast Asia by selling its operation in several countries to local rival Grab. Grab, which launched its service in 2012 with 40 drivers in Malaysia, came late to the ride-hailing game, only after Uber had established a formidable position in the United States.

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Are Apple’s Patent Wars a Marketing Strategy?

Harvard Business Review

Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. How much would it cost to have similar media coverage through a traditional advertising campaign? AdvertisingAge reports that in 2012, Samsung increased its U.S. billion requested).

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The AT&T Ruling Shows That U.S. Regulators Don?t Understand Media?s Present ? or Future

Harvard Business Review

They rely on these and other subscription services for a personalized combination of professionally produced and user-generated programming, created with new, low-cost production and distribution technologies. New forms of content, new distribution technologies, and new business models are emerging at a dizzying pace.

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The Humans Working Behind the AI Curtain

Harvard Business Review

Indeed, the creation of human tasks in the wake of technological advancement has been a part of automation’s history since the invention of the machine lathe. Remember that classic moment in the 2012 presidential campaign when Mitt Romney uttered the phrase “ binders full of women ”?

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How Google Has Changed Management, 10 Years After its IPO

Harvard Business Review

To do so, it had to come up with a brand of management all its own, centered around “people analytics,” a quantitative approach to hiring and operations. Earlier this year, Google’s SVP of People Operations, Laszlo Bock, wrote about its latest “people analytics” experiment. That’s just a sampling.

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