2012 Apparel Management Marketing 
Harvard Business Review
OCTOBER 25, 2013
Founded in 1998, Lululemon produces sports apparel for women that is fashionable, environmentally friendly, and as technically advanced as sports apparel for men. In the US alone, sales grew 40 percent in 2012. But marketing plays a broader role in shaping a brand. For example, look at Lululemon. billion in eight years.
Harvard Business Review
JUNE 3, 2013
What kind of signal did this choice send to P&G''s top managers? Is the problem that P&G produces outstanding specialists in marketing but not general managers who can run the business? Using data from the 2012 survey, we also found that boards gave their companies'' very poor grades on talent management.
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Harvard Business Review
SEPTEMBER 4, 2015
The last few weeks have brought news of turmoil in China, including currency devaluations, an economic slowdown, and a stock market plunge. The MIT Forum launched an online survey in 2012 to understand what U.S. Another indication that near-shoring is accelerating is the Purchasing Managers’ Index (PMI). PMI was 51.1
Harvard Business Review
APRIL 23, 2014
billion in retail sales of licensed merchandise worldwide in 2012, fueled by the popularity of its Marvel Comics properties. Brands in categories from apparel to automotive to sporting goods to spirits are licensed. And even offline, the once-underground black market has become quite visible. Disney alone reported $39.3
Harvard Business Review
JUNE 22, 2012
Many chase market share they'll never get. A lot of companies throw money at the problem — more R&D, more marketing, more sales people. The best way is to design the right dialogs and data into the management process that governs your company's strategy and execution. Its "return on effort" skyrocketed. 4: Make growth fun.
Harvard Business Review
OCTOBER 3, 2012
Among its intimate apparel store peers — who are in the business of helping women find the perfect undergarments through a sometimes thrilling and at other times exasperating process — Journelle stands out. The results are staggering: same-store sales are up 55% from the first half of 2011 to the same period in 2012.
Harvard Business Review
JULY 16, 2013
Our 2012 survey, in partnership with WomenCorporateDirectors and Heidrick & Struggles, of more than 1,000 corporate directors across the globe, found that only 48% of the boards had a formal process of determining the combination of skills and attributes required for their board and, therefore, for new directors.
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