Marketing’s Mission: Make it Meaningfully Different
Harvard Business Review
OCTOBER 25, 2013
Founded in 1998, Lululemon produces sports apparel for women that is fashionable, environmentally friendly, and as technically advanced as sports apparel for men. In the US alone, sales grew 40 percent in 2012. For example, look at Lululemon. The company spends virtually nothing on advertising. billion in eight years.
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