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Marketing’s Mission: Make it Meaningfully Different

Harvard Business Review

Founded in 1998, Lululemon produces sports apparel for women that is fashionable, environmentally friendly, and as technically advanced as sports apparel for men. In the US alone, sales grew 40 percent in 2012. For example, look at Lululemon. The company spends virtually nothing on advertising. billion in eight years.

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Companies Are Working with Consumers to Reduce Waste

Harvard Business Review

Operations in a Connected World. Some retailers and manufacturers—in the apparel, footwear, and electronics industries—have launched programs to make their customers interested in preserving their products and preventing things that still have value from going to the landfill. Insight Center. Sponsored by Accenture.

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Getting Back to Growth

Harvard Business Review

Some senior leaders simply lean harder on their operating units, increasing their targets and demanding more growth. But when the retailer took a more careful look, it found that its best opportunity was to get people to buy more in the categories they were already shopping (such as apparel or electronics or groceries). Celebrate it.

Retail 12
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How This Lingerie Store Boosted its Bottom Line, Despite the Downturn

Harvard Business Review

Among its intimate apparel store peers — who are in the business of helping women find the perfect undergarments through a sometimes thrilling and at other times exasperating process — Journelle stands out. The results are staggering: same-store sales are up 55% from the first half of 2011 to the same period in 2012.

TSR 15
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Joining Boards: It's Not Just Who You Know That Matters

Harvard Business Review

Our 2012 survey, in partnership with WomenCorporateDirectors and Heidrick & Struggles, of more than 1,000 corporate directors across the globe, found that only 48% of the boards had a formal process of determining the combination of skills and attributes required for their board and, therefore, for new directors.

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You Can’t Understand China’s Slowdown Without Understanding Supply Chains

Harvard Business Review

The MIT Forum launched an online survey in 2012 to understand what U.S. Another indication that near-shoring is accelerating is the Purchasing Managers’ Index (PMI). In contrast, it will be easier for footwear and apparel companies to move to lower-cost locations. One-hundred fifty-six U.S. A value of 50.0

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How This Lingerie Store Boosted its Bottom Line, Despite the Downturn

Harvard Business Review

Among its intimate apparel store peers — who are in the business of helping women find the perfect undergarments through a sometimes thrilling and at other times exasperating process — Journelle stands out. The results are staggering: same-store sales are up 55% from the first half of 2011 to the same period in 2012.

TSR 8