2012 Audience Cost Center Development 
Harvard Business Review
OCTOBER 4, 2012
As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. Think profit center, not cost center. Hispanics as votes they can buy through inauthentic sales tactics.
Harvard Business Review
OCTOBER 4, 2012
As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. Think profit center, not cost center. Hispanics as votes they can buy through inauthentic sales tactics.
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