2012 Audience Finance Marketing 
Harvard Business Review
AUGUST 3, 2012
They might make a targeted acquisition here or there, form an alliance now and again, or license in some specialized technology, but by and large they made their own drugs, supporting big, fully staffed research labs, which they would then market themselves.
Harvard Business Review
MAY 28, 2013
According to Pew Internet , 55 percent of Americans said they''d used a mobile device to access the internet in 2012. This is a large and growing audience whose needs aren''t being met by traditional desktop experiences. If you''re trying to reach specific audiences, you can''t afford to ignore mobile-only users.
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Harvard Business Review
APRIL 3, 2018
The paltry market for organic wine around the world belies the fact that over the past half century, countless organic winegrowers and vintners have dedicated great effort to creating a larger market for the category, without much success. ” Organic wine was not strongly embraced by distributors and retailers, either.
Harvard Business Review
MAY 2, 2012
As she navigated through spreadsheets and dashboard screens — each created by a different person for a different purpose — the only constant was the title of the report, "2012 Actuals." Thus a broad audience of users can build and maintain re-usable reports on a common platform. thus inviting Bill to annotate his report.
Harvard Business Review
APRIL 21, 2016
In connecting creators and entrepreneurs directly with customers and funders, it transforms the opaque and oligarchical market for early-stage fundraising into a more democratic, open one. Crowdfunding acts as a platform, matching innovators with those who need innovation, and thus is reshaping which ideas come to market.
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