2012 B2B Film Leadership 
Strategy Driven
OCTOBER 8, 2012
Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. It should be about how they were reluctant, about how they thought the kid next door could do it, about how they thought the price was too high, about how they thought they were ugly on film.
Harvard Business Review
FEBRUARY 7, 2014
But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. They then created an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand.
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