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Rookie Talent: Avoiding a Kodak Moment

Leading Blog

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2012, the company filed for Chapter 11 bankruptcy protection. This generation is the first to be raised in a post-industrial era driven by technology.

Film 150
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Fujifilm Succeeded Where Kodak Failed

Coaching Tip

Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. Kodak's technology was also far ahead of Fujifilm's. just as worldwide film sales almost immediately began to fall. In 2001, the global demand for color film suddenly plunged. What happened?

Film 70
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Patents, Copyrights and Innovation, Oh My!

Coaching Tip

For example, Jack Valenti, the late former head of the Motion Picture Association of America, said "The VCR is to the American film producer, as the Boston Strangler is to the woman home alone." Source: Roger Parloff , senior editor, FORTUNE, July 23, 2012. These works are what economists call public goods.

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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Sure, people print nostalgic books and holiday cards, but that volume pales in comparison to Kodak’s heyday. Kodak was so blinded by its success that it completely missed the rise of digital technologies.

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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

Amazon now has total market dominance based on leadership, vision, and technological excellence. MAJOR POINT OF UNDERSTANDING: If they had measured the ROI of TV, or the computer, or the automobile, or the telephone, or the Internet after 5 years, NOBODY would have gotten involved, and we’d be in a technological bog – sinking.

ROI 66
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How the Internet is Shaping Our "Global Brain"

Harvard Business Review

It's also how we should think about the way the Internet is developing, and about the way our choices in how we use technology are shaping this global brain. Vint Cerf, considered one of the co-creators of the Internet's architecture, wrote in a 2012 New York Times Op-Ed that "The Internet stands at a crossroads.

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Kodak and the Brutal Difficulty of Transformation

Harvard Business Review

2012 has not gotten off to a great start for Eastman Kodak. In the decades that followed Kodak established a dominant position in the lucrative film business, with its "you push a button, we do the rest" slogan demonstrating its commitment to making photography accessible to the masses.

Gilbert 15