In the CEO Afterlife

OCTOBER 11, 2011

The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253

Brand CEO P&L Brand Management 253

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Not so long ago, Sony looked invincible.

Brand 260

Brand P&L Human Resources Brand Management 260

Strategy Driven

OCTOBER 29, 2012

OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? NOTE WELL: Then there are the brands that USED to be #1 and have fallen to #2 or lower. CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

AUGUST 23, 2013

After all, it''s hard enough to build a business within one''s home market. Recently, I spoke with the head of marketing at a multi-billion-dollar company which had been global for decades, long before it became trendy. At the end of their 2012 fiscal year, 83% of new Apple Stores were found in international locations.

Globalization 8

Globalization Brand Marketing Learning-by-Doing 8

Harvard Business Review

AUGUST 9, 2018

For the $262 billion luxury market, tapping into consumers’ fundamental need for respect or admiration from others is a very powerful tool. It’s no accident that a brand such as Audi invites you to “update your status” by buying its cars. states between October 2011 and September 2012.

Marketing 8

Marketing Politics Brand Comparison 8