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Spin vs. Sorry: How to Mess Up Well & Become Authentic

Great Leadership By Dan

DECEMBER 22, 2016

In October 2012, their baby wipes were selling great, largely through Amazon’s subscription program, which allows customers to set a schedule for automatically replenishing their supply. It’s a win-win for consumer and company alike—one that’s hugely dependent on customer loyalty. Now’s the time for spin, right?

How To 120
How To Customer Loyalty Short-term PR 120
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Are you the dominant brand, or is your brand bland?

Strategy Driven

OCTOBER 29, 2012

CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth. My recommendation is hire an outside branding company, and at least get a new perspective on the outsideworld (your customers and the marketplace) and the inside world (your people). Copyright 2007-2012 by StrategyDriven, Inc.

Brand 50
Brand Reputation Customer Loyalty Industry 50
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