Coaching Tip

JULY 16, 2015

Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. It was true as well of brand recognition and financials. just as worldwide film sales almost immediately began to fall. In 2001, the global demand for color film suddenly plunged. What happened?

Film 70

Film Crisis Innovation Brand 70

Harvard Business Review

FEBRUARY 7, 2014

Branding is one of the top concerns of CEOs and CMOs, and smart firms are investing as much as ever on branding initiatives — even online. billion on branding, or 41.6% By 2017, [the online] branding spend is expected to grow to $29.33 By 2017, [the online] branding spend is expected to grow to $29.33

Brand 10

Brand Advertising B2C B2B 10

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Nothing – not even reputable films – should be judged only by fickle box office ratings. Copyright 2007-2012 by StrategyDriven, Inc.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

SEPTEMBER 8, 2016

Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. After studying and working with hundreds of companies in free fall, we’ve identified concrete steps that leadership teams can take to engineer successful turnarounds and transformations.

Company 8

Company How To Business Model Engineering 8