Harvard Business Review

JULY 15, 2016

Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013. Consider Fuji Photo Film.

Technology 8

Technology Film Gilbert Business Model 8

Harvard Business Review

JANUARY 17, 2012

2012 has not gotten off to a great start for Eastman Kodak. In the decades that followed Kodak established a dominant position in the lucrative film business, with its "you push a button, we do the rest" slogan demonstrating its commitment to making photography accessible to the masses. It's the business model, stupid.

Gilbert 15

Gilbert Film Incubator Business Model 15

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. The results were amazing.

Company 8

Company How To Business Model Engineering 8