How Investors React When Companies Announce They’re Moving to a SaaS Business Model
Harvard Business Review
JANUARY 12, 2017
On April 23, 2012, Adobe Inc. Adobe’s radical transformation from a product-based business model to a service-based one raised eyebrows in the industry, with many software vendors now wondering how radically they should approach the SaaS model. compared to new product launches with the SaaS model.
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