2012 Business Objectives Management Marketing 
Harvard Business Review
JUNE 2, 2015
In my former position as Managing Director of Philip Morris Ukraine where I was based from January 2012 until February 2015, I was forced to see it as a business crisis that threatened our people, operations, and bottom line. Our behavior as the management team mattered a lot. ” A crisis breeds pervasive dread.
Harvard Business Review
MARCH 31, 2015
Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.
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Harvard Business Review
NOVEMBER 3, 2016
nearly 6 million entry-level jobs will be created from 2012 to 2022, according to the Bureau of Labor Statistics. Tapping into this talent has implications for HR management, calling for new approaches to screening talent, including sourcing, selection, and role definition. Across the U.S., Sourcing for Commitment.
Harvard Business Review
JUNE 20, 2014
When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.
Strategy Driven
NOVEMBER 2, 2012
Are budgeting measures used to manage performance? Is the performance management system focused upon outcomes? How well can management interpret and apply findings to the decision process? How do you handle crisis management and preparedness? Supply chain management should be implemented. Collaborate with others.
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