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Customer Loyalty – Marrying Ease With Humanity

Tanveer Naseer

If, heaven forbid, your company is difficult to do business with or if you require your customers to exert substantial effort, those customers have a world wide web of other options and the ability to expeditiously write scathing online reviews. But wait, didn’t I suggest that customer loyalty involves a marriage of some sort?

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HBR's Best Videos, Infographics, Podcasts, and Slideshows of 2011

Harvard Business Review

As you take some time to reflect, relax, and renew before the year to come, we offer you our most popular multimedia content from the year that was: podcasts, videos, slideshows, and infographics that we hope help you chart a successful course in 2012. Fred Reichheld explained how to increase customer loyalty the way that Apple does.

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